Burberry have just launched a new look, interactive, in-depth and a bit too in-the-grill 2010 Autumn / Winter campaign featuring an all-star and all-British cast fronted by my old mate Rosie Whiteley.
The campaign / look book / interactive James Cameron experience has been shot by nonetheless than bigwig photog
Mario Testino (takes good photos) and features completely user controlled photos where which the user can select and control views of the images. The images literally come to life, with the models walking closer or away from the camera with the option of choosing the POV in a 180 degree area.
So, opinion? Rubbish. Oh don't get me wrong, I enjoyed the actual collection, but could not stand the way that technology interfered. Rather than looking at the apparel I spent most of my time trying to function the damn thing (inverted mouse), wait upon loading times, and fitting low res images to screen. Which is more important? Having potential customers look at your line, or show down the Jones's? When I'm /end rant maybe I'll consider the rest of the campaign.
Here are pictures that have nothing to do with Burberry but everything to do with Mario Testino.
I be the judge.